Case Study

Project Launch Lead Engine for a Mumbai Real Estate Developer

A launch microsite, high-intent campaigns and lead qualification that helped the sales team focus on serious buyers.

Client

Residential Real Estate Developer (sample)

Industry

Real Estate

Services

Paid Ads Management, Web Experience Design, SEO Services

Timeline

12 weeks

Project overview

About the client

The client was preparing to launch a new residential project in the western suburbs of Mumbai. Previous launches relied on property portals and broad social ads, which produced high volumes of low-quality enquiries.

The challenge

What needed to change

Low-quality portal leads

Most enquiries did not answer calls or were outside the project’s budget range.

Tight launch window

The website, creatives and campaigns had to be ready before the launch event.

No reliable attribution

The team could not see which channel produced site visits and bookings.

The solution

Our strategy

We built a fast project microsite with floor plans, location advantages and RERA details, launched intent-based Google and Meta campaigns, and added budget and configuration questions to every form so the sales team could prioritise serious buyers.

Paid Ads ManagementWeb Experience DesignSEO Services

Implementation

How we delivered it

Discovery

Buyer personas, micro-market research and competitor launch review.

Microsite

Design and build of a mobile-first project website in three weeks.

Campaigns

Search campaigns on project and location keywords, plus Meta lead campaigns.

Optimisation

Weekly budget shifts toward campaigns with the best site-visit rate.

Results

The impact

XX%

Lower cost per qualified lead

XXX

Site visits booked

XX%

Leads from own channels vs portals

Technologies & services

Tools we used

WordPressElementorGoogle AdsMeta AdsGA4CRM integration

Paid Ads ManagementWeb Experience DesignSEO Services

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