Case Study

Rebrand & Website for a B2B Consulting Firm

A modern identity and a clear, fast website that finally reflected the firm’s expertise.

Client

B2B Management Consulting Firm (sample)

Industry

Professional Services

Services

Brand Identity Design, UI / UX Strategy, Frontend Engineering

Timeline

10 weeks

Project overview

About the client

An established consulting firm had grown through referrals for years. Its brand and website looked dated and did not explain its services in terms clients understood.

The challenge

What needed to change

Dated identity

The logo and visuals no longer matched the firm’s senior-level work.

Jargon-heavy messaging

Prospects struggled to understand what the firm actually delivered.

No inbound pipeline

The website generated almost no enquiries.

The solution

Our strategy

We ran a positioning workshop, designed a new identity system, rewrote service messaging around client outcomes and built a fast, accessible website with case studies and insight pages.

Brand Identity DesignUI / UX StrategyFrontend Engineering

Implementation

How we delivered it

Positioning

Workshops with partners to define audience and differentiators.

Identity

New logo, colour system, typography and guidelines.

UX & content

Sitemap, wireframes and outcome-focused service pages.

Build

Performance-focused frontend with an editable CMS.

Results

The impact

XX%

More inbound enquiries

PageSpeed score (mobile)

XX%

Longer time on site

Technologies & services

Tools we used

FigmaBrand guidelinesWordPressCustom frontendGSAP

Brand Identity DesignUI / UX StrategyFrontend Engineering

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