Case Study

Store Redesign & Performance Marketing for a D2C Skincare Brand

A conversion-focused store redesign combined with full-funnel campaigns and a steady creative engine.

Client

D2C Skincare Brand (sample)

Industry

E-commerce & D2C

Services

Web Experience Design, Paid Ads Management, Social Media Marketing

Timeline

16 weeks

Project overview

About the client

A growing skincare brand was spending more on ads every month, but conversion rate and repeat purchases were flat. The store design had not kept up with the brand.

The challenge

What needed to change

Rising acquisition costs

Cost per purchase kept increasing while conversion rate stayed flat.

Weak product pages

Pages lacked ingredient information, reviews and clear benefits.

Creative fatigue

The same few ads ran for months and performance declined.

The solution

Our strategy

We redesigned product and collection pages around benefits, ingredients and reviews, rebuilt the campaign structure into prospecting, retargeting and retention, and set up a monthly creative pipeline with UGC-style videos.

Web Experience DesignPaid Ads ManagementSocial Media Marketing

Implementation

How we delivered it

Audit

Funnel analysis from ad click to checkout.

Redesign

New product page template, cart drawer and checkout improvements.

Campaigns

Restructured Meta and Google Shopping campaigns with clean tracking.

Creative

Monthly batches of static, carousel and video creatives tested weekly.

Results

The impact

XX%

Increase in conversion rate

X.Xx

Return on ad spend

XX%

Repeat purchase rate

Technologies & services

Tools we used

ShopifyFigmaMeta AdsGoogle ShoppingKlaviyoGA4

Web Experience DesignPaid Ads ManagementSocial Media Marketing

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